South Africa is a country filled to the brim with glamazons, goddesses and African queens but when these top fashion influencers put together an ensemble, you suddenly feel compelled to have an outfit you never even knew you needed. So here are my picks for top fashion influencers in SA who are shaping the way South Africans buy into trends.
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Instagram followers: 2 million
She is a TV personality, a radio host and businesswomen. Is there anything that this woman cannot do? She has her own reality TV show, a lingerie line and is the face of various major brands including Revlon, Cell C and KFC. With over 2 million followers - Bonang Matheba is indeed a force to be reckoned with and she knows it. Her style can be describe as either glam or streetstyle chic.
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Instagram followers: 131k
This award winning fashion blogger has been featured in Elle, Glamour, Marie Claire, Top Billing and landed her first magazine cover this year with Cosmopolitan SA. Her style can be describe as a relaxed, casual, off duty streetstyle. Her blog, Baked Online features her lifestyle and travel moments while settling into motherhood with husband, cricketer Wayne Parnell.
Instagram followers: 72K
Who knew that a sunhat worn over a scarf could look this chic? Even if you’re not a modest fashion dresser, you can still appreciate the creativity and artistic inspiration in the way Nabilah Kariem puts an outfit together. Her composition is flawless and her style is so inspiring. The fact that she’s also collaborated with arguably one of the most powerful bloggers in the Middle East, Ascia for the Asica’s famous RIVA Middle East collection speaks volumes, she may not have millions of followers but she's definitely recognised by the industry leaders who matter. I hope to see more of her in mainstream media.
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Instagram followers: 161K
Although not strictly a fashion influencer, vlogger Nadia Jaftha is definitely shaping the way South Africans see… well shape. Her message is one hundred percent self-acceptance of your body shape fused with relate-ability and humour. She has a fashion blog discussing the latest trends and her effortless chic called the Birdline blog but appears to be more active on Instagram and Youtube these days where she posts hilarious vines featuring her mother and grandfather. She’s also released some music this year which is pretty good. You can see the music video, shot in Cape Town here.
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Instagram Followers: 497K
She’s the winner of the 2017 SA style Awards last year and it’s not hard to see why. Her style is boss and she has the attitude to match. In her acceptance speech, the self-described entrepreneur and stylist to the elite thanked her haters for not believing in here because it only made her stronger. Her style can be described as a good mix of flattering silhouettes from local designers such as Gert Johan Coetzee and international fashion houses.
Instagram followers: 153K
This fashion ninja is 50% Japanese, 50% South African and 100% elegant. She’s a tv host on her own popular entertainment show, Lalla’s world making her no stranger to red carpet glam and off duty celebrity style. She has also featured in numerous publications. She’s a style chameleon with her outfits going from bold statement swag while staying true to her African roots. Her promotion of African designers has definitely contributed in her becoming a stylish fashion influencer in South Africa.
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