Just a quick post on this development, as soon as more details are revealed I will update. Anna Sui is expanding her fashion empire into the ath-leisurewear market. She revealed her plans last week at WWD’s CEO Summit in China last week saying that she will be channelling an “empowering yet feminine” and good girl/bad girl attitude in the brand design. The brand is set to launch in China before it launches in the Middle East and the rest of the world. She also added “we want to bring something different into the activewear space”.
Since she’s known best for her prints and bold colours I have no doubt that she’ll be bringing something fun and innovative to the table. The line will cover yoga, fitness and running. Excited to see what she has in store for us.
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