"Sustainable luxury", I mean let's be honest - at first glance the term sounds like BS. Especially when fashion is based around trends and the latest and greatest in an industry where things are always changing and not feeling very sustainable.
This is why its a breath of fresh air when major brands start taking proper steps and shifting their mindset to support sustainable efforts. Can I get a hell yessss! Here are 5 brands making such moves in the sustainable space:
Vegan handbags and biodegradable boots are some of the items that come to mind when we think of Bottega. In 2012 they launched their first line of sustainable handbags made from materials produced from the bark of mulberry trees. This is same fibre used in the making of Japanese washi paper - such an amazing idea. They were also the first luxury label to ever receive LEED (Leadership in energy and environmental design) certification for its Montebello atelier.
In 2021, Gucci celebrated their 100 year anniversary. You can read my thoughts about it and the Balenciaga collab here. During this time, Gucci’s CEO, Marco Bizzari stated "We looked to our past to define our future which we now know is implicitly linked to the planet that we call home. They have said that they have adapted their entire supply chain to become more eco-conscious by being mindful of Co2 emissions and they have started using a special fabric called ECONYL which is made up of consumer waste, recycled plastic and discarded carpets.. This fabric is used in Gucci's Off the Grid line which was designed specifically for people like you and I who are becoming more and more aware of the impact that our daily habits have on the environment.
No surprises here, Stella-ella-ella Mcartney is one of he first luxury brands I encountered that took sustainability seriously from their beginnings rather than the majority of brands who may be motivated by other factors and then realise after the fact that they should taking some responsibility for their actions. With this label you can be sure of vegan leather, organic materials and promoting ethical practices from start to finish in the supply chain.
This company made moves into sustainability with their “Make it possible” Initiative aimed at reducing the company’s carbon footprint with their motto “ Waste Nothing, Welcome All”. This was in 2020. The idea was to reduce their carbon footprint and its effect on the environment as well as shifting to plant-based materials. In the same year Tommy Hilfiger also launched premium shoes made up of none other than recycled apple peel fibres as an alternative to leather. Since 2021 it's owner the PVH Corp has teamed up with Ecovative, a biotech company to join the vegan movement and use mycelium to produce raw materials to use in their fashion fibres to recreate eco-friendly leather.
Vivienne Westwood as a brand is going by the motto buy less, choose well, and make it last – and I couldn’t agree more. According to their website they are aiming to mobilize people around climate change and human rights. They’ve been integrating sustainability bit by bit but in their Fall 2022 collection they went in with recycled fibres like nylon and polyester as well as responsibly sourced viscose to show that they were being more active in their mission to make a difference.
Let's hope more luxury brands follow suit.
Gifts ideas for Vegans in Dubai.
[The Giving Movement]
Gucci celebrates its 100th anniversary.