Hypebae recently reported that Google had just released a fashion app - and when a tech giant like that taps into any market. You know they're going to bring something quality to the table. Introducing Style Match – it’s like Shazam but for clothing (and décor).
Here’s how it works. Perhaps you are out and about and you spot someone with killer style or maybe they are wearing an item of clothing you absolutely must add to your collection, you simply point your phones camera at the item of clothing and Google will then pull up the exact same piece or similar pieces through Google shopping. If you have a Pinterest account, you will be familiar with the` principal but this is the first time ever that image recognition has been built into a camera.
It also works on home decor - for just in case you're keen on that lamp in your friend’s living room too. The app also pulls up reviews for the piece of clothing or furniture, so you can make informed buying decisions about the item. Pretty awesome.
It's currently only available on Android phones or through Google assistant as its part of Google Lens but will hopefully be available on iPhone soon.
See more fashion posts here.
As with every major event in fashion history, I remember exactly what I was doing when I heard about the Balmain x H&M collaboration (leaving gym) and I think it's safe to say that the Swedish retailer had ‘thee’ absolute perfect timing in 2015 when they selected, creative director, Olivier Rousteing for a partnership or rather, THE partnership which sent us all into a frenzy.
Olivier Rousteing is a visionary, there are simply no other words to describe him. You could say he has always been on a steady climb to greatness even since his days working at Cavalli. However, at this point in time he was having a major minute on and off social media with his Balmain Army concept and oh-so trending ambassadors. He took the brand to the next level by uniting people of every taste by merging legendary supermodels such as Cindy and Naomi on the one hand, Rihanna and J Lo on another and then on the other end of the spectrum, tv reality stars, the Kardashians. The brand was indefinable and therefore limitless - and I'll admit, we were lapping it up like a glass of bubbly at Friday brunch.
H&M has since partnered with other major designers like Fendi and Stella Mccartney but I don’t feel like the anticipation has been as huge as the Balmain x H&M collab. It might however be set to change with the latest development. Italian fashion house Moschino announced its fashionable fling with H&M via Coachella on Saturday. This was done via a Live chat that was projected onto big screens featuring Gigi Hadid and creative director Jeremy Scott at an exclusive party attended by the likes of Cardi B and Emily Ratjakowski.
Everyone has remained tight-lipped about the specifics except that the collection is set for release on the 8th of November and that it will feature Moschino's signature playful cartoon prints and bold colours. According to Vogue prices will start at the equivalent of between Dhs100 to Dhs1000 for these limited edition pieces.
See more Dubai fashion posts here.
Images: Moschino Instagram
Arab fashion week is underway in Saudi Arabia with some of fashion's biggest names showcasing their looks at the Ritz Capital Hotel. It was originally meant to start on the 12th April but was delayed due to the unfortunate bad weather.
The women-only event is not open to the cameras but models, fashion buyers, foreign press and designers have been revealed some shots from behind the scenes using the hashtag #arabfashionweek. The atmosphere seems filled with anticipation as it's the first time that the event has come to the Kingdom.
Guests can expect to see designers like Yulia Yanina, Tony Ward (image below), Naja Saade, Cavalli, Jean Paul Gaultier (pictured above) and Alexandrine (who makes history as the first Brazilian brand to be showcased in KSA) to name a few along with trunk shows from Harvey Nichols to add to the festivities.
In an interview with the National, Saudi Princess Noura Bint Faisal Al-Saud, the honorary president for the Riyadh branch of Arab Fashion week, said that the fashion council is trying to bring the fashion industry in Saudi Arabia to a whole new level. Sounds like the beginning of many good things to come.
Image: Arab Fashion Council /Instagram
See more Dubai fashion posts here.
It's hard not to get excited for this year's summer trends especially if you've been following the events from Paris Fashion Week. There is something for everyone whether your into preppy, statement fringes, creamy pastels, sequins and even plastic.
I’m loving the fun, playful ice cream shades like the pastels we've seen at Chanel, Celine and even Victoria Beckham at PFW. Lilac is set to be pretty major this season and is truly such a versatile colour whether on dark, tan or lighter skin tones. Bubble gum, baby blue and pretty pinks are also very feminine and will be big on the pastel themed summer of 2018.
I'm a firm believer that sparkles and glitter-glamour should not be confined to evening looks and special occasions and that is why I am so pleased to see that this will be a huge trend for summer time as seen by the looks of Versace, Tom Ford and my favourite, Gucci.
There's just something about a woman who's not scared to wear a bold colour ensemble. She immediately radiates a kind of confidence that has an effect on every room she enters. How good are the primary colour brights as seen in shows with Stella Mccartney, Preen and Balenciaga? Especially when brought together with complimentary accessories it makes for an ultra fresh, fearless look.
Not sure how I feel about this trend when it's off the runway, especially for summer when your clear, PVC overcoat could potentially mist up in the middle of a social event creating some awkward situations - however these were featured everywhere from Chanel, Fendi and Burberry this year. One dream team collaboration which incorporates the trend that everyone's been talking about is of course the plastic wrapped boots and the PVC pumps from the Jimmy Choo and Off-White capsule collection.
Designers including Calvin Klein, Loewe and Balenciaga incorporated some statement fringing in their looks. This is perfect for the woman with diva-esque style. According to fashion bible Vogue, this is also a trend that will be carried through 2018 right into Autumn with some jelly fish style inspiration.
I can't wait to try them all! <3
See more Dubai fashion posts here.
All images: Pinterest
There have been various lists about fashion influencers in the Middle East such as who is the best, who wields the most power amongst their followers or who's getting paid the most per post. This is not one of those lists. These are simply the must-follow fashion influencers who are essential to your follow list. They are a mix of models, brand ambassadors, fashion designers and boss ladies who inspire in terms of fashion, beauty and lifestyle and have the power to brighten any newsfeed.
Nouraridaofficial Followers: 278K
Beirut based Nour Arida is goals in so many ways. We all have a thing for women who prove through hard work and focus that anything is possible. Nour started as a sales associate for a clothing brand, Aishti, worked her way up to fashion buyer and then went on to become a brand manager for various luxury fashion labels. She has since gone on to start and establish her fashion blog N for Nour - launched a day before she gave birth and has also graced the covers of prestigious magazines such as Elle Arabia and Emirates Woman.
Karenwazenb Followers: 418K
Beautiful Karen Wazen Bakhazi's feed is the perfect balance of family, glamour and womanhood. Her photos include the cutest snaps with her adorable three kids and husband while jetsetting to the hottest fashion and beauty events with power social media players like xeniaoverdose as well as a very open, honest account of her challenges as a mother and woman, having recently revealed that she was diagnosed with vitilligo.
Ascia Followers: 2.3million
No list on Middle Eastern fashion influencers would be complete without including Kuwaiti-American Ascia who blogs and vlogs with her husband through their youtube channel, The Hybrids. She's the face of Riva Middle East and has worked with brands like Dior, Chanel, Net-a-Porter and Tory Burch. Ascia is also a fashion designer who has collaborated with various brands, the latest being Haadesigns for an exclusive Ramadan collection.
Halima Aden Followers: 584K
This Somali Model-Activist might not be from the Middle East herself but Halima is has been a huge influence on the Middle East and in the west by being the first woman to wear hijab in a beauty pageant. It’s impossible not to get swept up in her adventures as a fashion activist, educating the world while jetsetting globally and smashing stereotypes in the world of fashion.
Nadya Hasan Followers: 159K
Nadya Hasan aka thefierce_nay is an Emirati style blogger who also happens to take travel photos which will get your mind wondering off to exotic destinations from the comfort of your office chair. As a self-confessed shoe addict, she has also designed her own she collection and runs the lifestyle blog, thefiercediaries.com, which document her fashionable adventures.
Sara Almadani Followers: 105K
While the other influencers on this list mainly made their mark through social media, Sara Almadani was already successful before the "influencer boom" and would, without a doubt still have been successful even without social media. She’s a mother, an entrepreneur, an activist, a fashion designer and a restaurateur. Added to this, she was also selected by Sheikh Sultan Al Qasimi as a board member of the Sharjah Chamber of Commerce and Industry. I’m a huge fan of the messages in her instastories which consist of messages of inspiration, spirituality, success and just all round good advice brought across in a very open and frank way.
Ola Farahat Followers: 501K
Described as one of the UAE's quintessential "it" girls, Ola is more than just a pretty face. Her latest accolades include being a Grazia style award winner as well as featuring in a spread for Dolce & Gabbana. Ola has also followed her dreams and combined her passion for putting outfits together with her business acumen and started online boutique ownthelooks.com. The website allows people to shop the looks that are styled by their favourite fashion influencers.
Elnaz Golrokh Followers: 1.2 million
She might describe herself as a professional makeup artist but her feed is just so much more than that. Besides her pro make up tips, you will also see this 32 year old, Iranian, fashion and beauty blogger working her magic at glamorous events in Dubai with her husband, Hamid Fadaei who also happens to be and international model.
Who are your favourite fashion influencers in the Middle East? Let me know in the comments if there is anyone brightening up your newsfeed.
See more Dubai fashion posts here.