The tea has been simmering away in the background but latest sales figures have finally confirmed the worst. It looks like Victoria's Secret might not be around for much longer.
Word is that since they dropped their swimsuit and apparel line in 2016, Victoria's Secret’s sales have declined consistently during every single month in 2017 as reported by WWD.
Another potential reason according to Forbes might be that the brands unrealistic representations of the female body could be seen as "off message" for today's market.
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It’s kind of ironic that the company who has made its name by giving girls something to aspire to may now have to change their look to adapt to the markets perception of a real body. Especially in an age where it's all about being relateable and hugging out your imperfections as seen with lingerie brands like Aerie who uses real women models and un-retouched images. Here are some of their items.
In an article from the Wall Street Journal, CEO Lesley Wexler predicts that online shopping is not the future of retail and that people will get over their attachment to smartphones. Hmm... uh-oh, I'm just going to leave his opinion to marinade right there.
In any case Victoria's Secret has always been one of my favourite brands so I hope they can pull themselves together and get out of this mess asap.
In the meantime feel free shop some of my favourite picks from Victoria's Secret Online below - from the comfort of your smartphone.
Cover image: Victoria Secret Instagram
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